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2016 Resolutions for Product Management & Marketing
Happy 2016! Here are two New Year's resolutions that can make 2016 more prosperous for product management, marketing, and sales teams. Read more...
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Agile Development: Early Predictions vs. Current Reality
Remember when the Internet was going to eliminate the middleman? We all know how that turned out! Whenever something new and revolutionary comes along, the bold predictions usually play out in three...
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Conversational Marketing & Selling: What Language Are You Speaking?
Think back to the last really engaging conversation you had. You were speaking the same language and it just clicked. What if you could develop that same chemistry through your positioning and sales...
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Gaining A Competitive Edge With More Insightful RFP Responses
When it comes to responding to RFPs that ask yes/no feature questions, take some liberties beyond the yes and no answers to set yourself apart from the competition. By applying a little reverse...
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Can You Have a Strong Product Management Discipline Without a Structured...
If your answer to this question is, 'What's the difference between a product management discipline and a product management function?' you've highlighted the reason I'm raising this question in the...
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The Best of Both Worlds: Vertical Product Marketing and Horizontal Product...
If you're a dog or cat owner and your clothing and furniture are covered in pet hair, do you reach for the generic lint roller or do you buy the "pet hair pick up," a product that's basically a lint...
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It's Time to Help Product Management & Marketing Professionals Develop...
It's time for the training profession to take its game beyond traditional classroom training and do more to help product management and product marketing professionals develop stronger skills that...
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Meeting an Enormous Need Our Customers Never Asked For
From the time I was a teenager, I aspired to be a decent golfer – just good enough to beat my friends and not embarrass myself later on in life when playing with colleagues or clients. Over the years...
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Looking For Customer Needs In All The Wrong Places
You know the feeling: The one you get when you've uncovered an enormous customer need and you're actually in a position to deliver a solution without reinventing your entire company. It's so energizing...
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ProductCamp for Product Executives
If you're a product executive, there's a good chance you've solved a few challenges that still haunt your peers and vice versa. Now there's a ProductCamp for product executives only where you can learn...
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Just for Fun: Product Hits & Misses
It's summer (on this side of the globe) and that means devoting more time to fun activities. So we're asking our readers to share their favorite or not-so-favorite products – "the obvious hits &...
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Do Some (Tactical) Product Management Before Your Next (Strategic) Acquisition
If your organization makes acquisitions strictly for financial gain, you needn't read any further. But if you're making acquisitions to solve a broader spectrum of market needs, read on. Read more...
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Three Reasons Why Agile Isn't a Product Management Framework
I'm one of the world's biggest fans of Agile software development. I love the fact that teams are accountable for producing demonstrable units of work at the end of every sprint. I love that code is...
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New Book From Proficientz Turns Traditional Product Management Upside Down
Atlanta Firm Publishes 25 Best Practices for B2B Product Management, Challenges User-Centric Product Focus ATLANTA, GA – May 6, 2015 — It's not that John Mansour doesn't think building products for...
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Strategic & Tactical – Make it About Your Customers; Not Product Management!
Click the thumbs-up button now if you fancy yourself as the strategist, and click the thumbs-down button if you want to be labeled as the order-taking tactician. The results are in, and it's a shutout;...
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Your Customer's Customers and Their Growing Influence on Your Products
It's not just employees of the bank using your solutions; it's also the bank's customers. The same can be said for hospitals and their patients, credit card companies and their cardholders, insurance...
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The Strategic Roadmap vs. Product Roadmaps: The Destination and Turn-by-Turn...
Can you imagine loading your family into the car for a vacation without knowing where you're going? How would you decide where to go while you're driving along? What would you pack? Would you end up...
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Should Sales Enablement Be the New Product Marketing?
A clever person once said that it's product management's job to put the products people want to buy on the shelf, and product marketing's job to get buyers to take them off the shelf. For B2B...
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Describing Needs Eloquently: Simplicity is Essential!
If you applied "meta tags" to all my conversations with product, marketing and salespeople, a few terms would consistently pop up: market needs, customer needs, user needs and business needs. I've...
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Striking the Right Balance of Problem Finders and Problem Solvers in Product...
Every B2B product management & marketing team needs a balance of problem finders (people who uncover needs) and problem solvers to effectively steer the product portfolio and deliver higher value...
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