Quantcast
Channel: Proficientz RSS Feed
Browsing all 68 articles
Browse latest View live

Improving Sales Effectiveness in Three Areas

You can immediately improve sales effectiveness in the following three areas of a B2B sales cycle with a few key contributions from product management. Discovery & Qualification Presentations &...

View Article



Can Mobile Apps Raise Your Product Management IQ?

Can Mobile Apps Raise the Product Management IQ of Your Organization? If you consider product management to first be an organizational discipline where every part of the business is somehow involved in...

View Article

Three Tactics That Make Agile Releases Easier for Marketing & Sales to...

“I need a constant stream of new features and solutions to stay ahead of our competitors.”  “Slow down! I can’t learn all the new functionality that fast.”  “Can you accelerate the delivery of feature...

View Article

5 Reasons You Shouldn’t Do Product Strategies and a Better Alternative

When you're a one product company, a product strategy is valuable because the product and the company are one and the same. But when you have 5 or 20 or 50 products, individual product strategies may...

View Article

The Difference Between Good and Great Solutions - “What-if” Scenarios

There are plenty of good B2B solutions in the market, but as a percentage there are only a few great ones.  What’s the difference between the two?  Could it be something as simple as incorporating...

View Article


Balancing Customer Retention and Growth Initiatives

It’s a common question I hear from many of our clients.  “How do we manage products to meet customer retention goals while innovating to drive growth? Read more...

View Article

What Makes Your Favorite Apps So Valuable?

With an iPhone and iPad in hand for the better part of a year, I started to think about my favorite apps and why they are so valuable to me.  Common themes surfaced in the name of simplicity and time...

View Article

3 Ms That Are Critical for Creating High-Impact B2B Solutions

The three Ms for B2B solutions are analogous to the four Ps for consumer products with one key exception. The four Ps emphasize individual product success while the three Ms emphasize solutions...

View Article


It’s All Good When Your Product Direction and Brand Are Joined at the Hip

In B2B organizations, your brand represents your core value to the market.  Fundamentally, it’s the reason you exist.  When that brand becomes the driving force behind your product direction, unique...

View Article


Product Marketing Misunderstood

Product Marketing may be one of the most misunderstood and undervalued functions evidenced by the fact that so many B2B organizations don’t have it, or underutilize it if they do.  If higher value...

View Article

Image may be NSFW.
Clik here to view.

Best Practice 11 of 25 - More Actionable Competitive Comparisons

When assessing your competition in B2B, there’s an approach that’s more valuable than the typical product feature comparison because it’s more actionable in driving your portfolio strategy, marketing...

View Article

Proficientz Announces Free Product Portfolio Management & Marketing...

Certifies Skills Unique to Managing and Marketing a Portfolio of B2B Products and Services Atlanta, GA – June 20, 2013 - Proficientz, Inc.,a product portfolio management training firm for B2B...

View Article

Image may be NSFW.
Clik here to view.

Best Practice 12 of 25 - Net Out Your Positioning

Why should I buy from your company? How do you compare with (competitor name)? In B2B, these are common questions prospective buyers ultimately want answered whether they ask them directly or not. The...

View Article


Image may be NSFW.
Clik here to view.

Best Practice 13 of 25 - Five Answers That Keep Product and Marketing...

In the midst of constant chaos, it's easy to lose market focus. Answer the following five questions to keep your product direction and marketing initiatives on the straight and narrow. Keep the answers...

View Article

Image may be NSFW.
Clik here to view.

Best Practice 14 of 25 - Defining & Prioritizing Your Top Market...

Your top market opportunities are those that deliver the highest value to your target markets and at the same time yield the highest return to your organization.  The short term opportunities drive...

View Article


Image may be NSFW.
Clik here to view.

The Five Scariest Words a Product Manager Can Hear

“We’ve created an innovation team.” Oh, great! Just what every product manager needs – more shiny new objects competing for the same resources that should be going toward product improvements needed...

View Article

Image may be NSFW.
Clik here to view.

Best Practice 15 of 25 - Using Agile Principles to Implement Your Product...

Scope, time, resources and goals are staples of every project and it's no different when implementing a product management and marketing discipline. It's a project. But using a waterfall approach -...

View Article


Image may be NSFW.
Clik here to view.

Best Practice 16 of 25 - Rating Your Solution Maturity on a Scale of 1-3

Your solution maturity refers to the manner in which your organization approaches the planning, development, marketing and sales of its products and services. It's defined by the extent to which your...

View Article

Image may be NSFW.
Clik here to view.

Best Practice 17 of 25 - Using Product Roadmaps to Educate – Features Are...

Product roadmaps are typically used as vehicles to communicate.  But there’s a golden opportunity to use those same vehicles to educate.  And when you create product roadmaps with the primary intention...

View Article

Image may be NSFW.
Clik here to view.

Best Practice 18 of 25 - Role Clarity and Its Impact on Execution

When there is a lack of role clarity in product management & marketing, it manifests itself into a major source of stress across the organization. The ripple effect wreaks havoc on everyone who...

View Article
Browsing all 68 articles
Browse latest View live




Latest Images